It helps us sell our product, learn about our audience and build

I posted the video to YouTube, we finished up for the night and went home.Sitting at my desk about a month later, I heard the "beep" sound that told me I had a new email message. It beeped again, then again, and again until I noticed that in less than a minute, Id received 13 messages notifying me of new comments on my YouTube video. And they kept coming: when I turned on my computer moncler nantes coat black the next morning, it took an hour for all my email messages to load! We were inundated with orders, comments, questions, offers and opportunities to expand our business. Three months later, wed finally caught up on all the orders, and our total sales in that timefollowing that one videowere approximately $130,000. Today, the video has almost 3 million views and continues to drive a steady flow of customers to our website.YouTube gives us the perfect opportunity to incorporate video into our marketing because you dont need advanced technical skills or expertise in online video creation or hosting. a strong brand image. And as a small company with a limited advertising budget, YouTube has become our main advertising strategy. Not only are costs low with Promoted Videos, but healthy conversions also make YouTube our #1 referring site in terms of traffic and revenue.Weve made 146 other videos since our first one, and weve learned a lot. Most importantly, to make an effective video marketing campaign, you need to have compelling visuals and content. We often look to other popular videos on YouTube for inspiration, and ask ourselves What do people like to watch?Then we implement aspects of those videos into moncler newest coat black our own video work, and try to build a connection with our customers that pictures and product copy cant really convey on their own. For instance, seeing videos of time-lapse mural paintings gave me the idea to capitalize on a unique feature of our Mighty Wallets The Mighty Wallet has a writable surface that you can draw on with Sharpie markers, so I set up my camera and let our design intern go freehand with his unique drawing style. The resulting video now garners about 15 percent of our total views online and has generated more than 270,000 views in seven months. And because of YouTube Insight, weve been able to learn a lot about our viewerslike their demographics and how they find our videosand to use that information to develop a loyal following on the site. Today many of our videos receive more than 100,000 views within the first three months of being uploaded.Nine years ago, a chance discovery led me to start my own company, and another discovery five years later helped me further grow my business through YouTube. I don't know whats next for Dynomighty, but chances are you'll see it on YouTube.Terrence (back left, in blue shirt) and the Dynomighty teamPosted by Tom Pickett, Director of Online Sales and Operations, YouTube (Cross-posted to the Google Public Policy Blog)In 1978, people told Douglas Twiddy he was crazy when he started renting out vacation homes in the Outer Banks of North Carolina. More than 30 years later, his son Ross is using our AdWords advertising program to help attract prospective renters and grow his small business, Twiddy. Thanks in part to AdWords, in just the past two years the company has added 100 new homes to its listings and hired 16 full-time employees, and it brings on another 50 seasonal employees each year.This week is National Small Business Week, and Ross will be with me on Capitol Hill in Washington today to share his story and help unveil something that means a tremendous amount to me: a new report detailing, for the first time ever, Googles economic impact in all 50 states.People think of Google first and foremost moncler newest coat purple as a search engine, but its also an engine of economic growth. In our report, were announcing that in 2009 we generated a total of $54 billion of economic activity for American businesses, website publishers and non-profits. Over the years people have asked us whether we could quantify our economic impact on a state level, and were pleased to do that for the first time with this report, which you can download at google.com/economicimpact.In a time of tighter budgets and a slow economic recovery, were glad to support so many small businesses and entrepreneurs across the country by helping them find new customers more efficiently and monetize their websites through targeted advertising.Heres a video from me and our Chief Economist, Hal Varian, with more background on where we get the numbers:The report is filled with really wonderful stories about the direct economic impact that AdWords, AdSense, Google Grants and our search engine have across the country. These are the stories of entrepreneurs across the country growing their businesses with Google. And this morning Googlers are hosting events in 10 other cities across the country (Atlanta, Austin, Boston, Chicago, Detroit, New York, Oakland, Portland (OR), Raleigh and Seattle) to help share those stories. Ladies and gentlemen, start your economic engines!Posted by Claire Hughes Johnson, Vice President, Global Online Sales|This is the latest post in an ongoing series about Small Business and resources for entrepreneurs. Previous posts have covered how Google AdWords and Google Places can help business owners use technology to drive success. -Ed.Ive talked to a lot of small businesses that dont have the budget or the resources to invest in and maintain technology. Thats why I love telling them about Google Apps